What Powers the Search Appliance
What Powers the Search Appliance – A comparison of what differentiates the Shoreline Search Appliance from other SEO Solutions.
| The Search Appliance | Other Solutions |
| An action engine – the Appliance pushes content, articles, bookmarks, tweets and takes care of the work, performing the SEO action on your behalf. | An SEO Reporting Engine – others report results and what others are doing in an attempt to mirror their work. |
| Auto-Updates – the Appliance is constantly evolving to stay in front of changes to the search engines. This means you can trust the optimization actions via the Appliance are up to date. | Product Specific – purchasing access to reports has little need to evolve. In fact, the goal is to index old results and continue to scrape sites, leaving the product static in spite of the ongoing changes occurring in the SEO space. |
| Social Tools focused on SEO – Twitter, Social bookmarking and video have been integrated to bolster SEO. Social tools are created to adhere to all accepted standards of SEO. | Social Tools – as an add-on to SEO reporting engines, social options are now becoming available. Unfortunately they are often times not associated with driving traffic to the site or SEO. |
| No Technology Team Needed – The Search Appliance was designed with the Marketing department’s needs in mind. No coding, no permission needed to make changes. | Technology Dept. Needed – most SEO solutions include recommendations that need support of web designers, engineers and the technology team. If changes to the site are not made there will be little-to-no results. |
| Off-Page Optimization – optimization that happens outside of your site; articles, social bookmarking, micro blogs, inbound links, niche sites, likes, tweets, etc. | On-Page Optimization – optimization that takes place on your site; html, headers, H1 tags, site content, keyword stuffing, etc. |
| 360-Degree Solution – The Appliance acts as a control center to distribute content, bookmarks, and updates to relevant sites, all within the best practices of the search engines. In addition, we partner with a professional staff of editors who will write relevant, exclusive content on behalf of our clients if needed. | Recommendations – building a to-do list of next steps is a great start, but implementing this list of best practices takes time and resources. Other SEO solutions do this, and then wait for you and your staff to find and hire an expert to implement. |
| Results – The Search Appliance was built to see results in 60 – 90 days. The technology doesn’t measure what others may do, but enables you to be pro-active and build a sound off-page SEO solution resulting in first page results and a climb in the SERP. | Excuses – we have seen others hang their hat on the fact that they know what the next steps are. Other off page solutions may take the easy road and find irrelevant links. And others could end up in a stalemate with your technology team, “Don’t call my baby ugly”. Often times what ends up happening is little movement and no results. |
