The First Page of the Search Results is the most effective way to Advertising online.

Search Engine Optimization allows you to speak to your customers when they are searching for the products & services you sell. The Search Appliance identifies where customers are talking about your products and services across social media and contribute to the conversation, increasing your positioning across the search engines and sales on your site.

Why is it so important to be ranked on Google

The #1 organic position can average 36% ctr
The #5 position can average 6% ctr
The last position on the 1st page can average 2.2%

The Shoreline Interactive SEO appliance has been created to take advantage of the search engine functionalities that improve speed, size, accuracy and comprehensiveness of their engines. Google, Yahoo and MSN have responded to the real time nature of social media and are refreshing results in real time as opposed to weekly or monthly. This means that our work goes noticed in days not months.

Developing the search appliance was driven by our clients. We continued to hear that with all of the updates happening with the search results (Caffeine, Panda, Panda 2.0) clients were still not seeing the rankings they deserved. Most had finished all the on-page elements needed to rank highly a few years ago and now they wanted to develop their linking strategy, control their content and win in the search results.