Media Planning & Buying

Traditional. Digital. You name it... we do it. Whether it's developing and executing on a direct response offline campaign or finding the right audience online and reaching them via programmatic display, we've got you covered. We can reach any audience you're looking for via any media they consume in order to drive action for your company.


Spend your time and effort doing what makes your business successful... generating revenue. We'll do our thing for your company so you can focus on what is important - running and growing your business.

Targeting, Tracking, & Analytics

Your information is online and... we've been watching you. Just kidding. Kind of. Maybe. Yes, it's a bit creepy, but it works wonders and eliminates a lot of waste when you're trying to get results. Plus, we're able to see what works and what doesn't - continually optimizing your advertising efforts AND sharing our findings with you.

Data Services

Data is power, data is readily available and it can be used for good or evil. We like to use it where appropriate to wield its true power of reaching objectives. With so much data out there from cookies, to device ID's to geography one can get lost in being too targeted or stuck with stale data. We identify what makes sense and we use it to reach goals, that's it.

Ad Exchange

The Digital Ad Exchange or Demand Side Platform (DSP) is a hot topic in todays marketplace. The reason is because it levels the playing field for advertisers who were paying premiums for middle men to get involved in their business. We flatten the field by working directly in the exchange across desktop, tablet, and mobile inventory


Mobile.. it's all the rage these days with whippersnappers. But seriously, it's an amazing way to reach and engage potential customers. The bond between people and their mobile device is sacred. Being a positive part of that relationship for any brand is a dream. We make dreams come true.

Digital Display

Programmatic. RTB. Big Data. Disruption technology. Buzz word this, buzz word that. Blah, blah, blah. Yes, we do that stuff too. Ask us about it. We enjoy educating our clients and being transparent, rather than trying to sound technical and smarter than them.

Paid Search

Getting the best real estate - at the right price - for precious search terms related to your business or brand name isn't an option... it's a must. We've known that for over a decade and have picked up a thing or two over the years.


Remember on your drive home last night when that noise was coming out of the speakers? That is the radio. Some of you are thinking "Well, I listen to Pandora".. Awesome, that's radio too. We do that. We place ads on terrestrial, satellite, and internet radio. If you hear it via speakers, we can put you there.
The Collective is built for start-up's or companies that want to move like a start-up.

An Advertising Collective

As a collective, we believe in quality over quantity. We achieve results and constantly strive to surpass our clients’ (and our own) expectations. We find the best services and people to partner with and work together to reach our goals. We minimize the amount of choices we need to make by putting only vetted options in our path. We partner with the best of the best, some well-known and others we’ve discovered ourselves. Together, we are all important ingredients in our special collective sauce (which is tasty on pretty much everything…).
Embrace the idea of constant change, watch new concepts/technologies/opportunities, craft a well thought out game plan, and tackle them as they approach. Be proactive as often as possible and reactive only when necessary.


“Shoreline was the only provider that allowed us to scale our business and double our month over month growth. We went from $0.00 to $250,000 in less than 5 months!”

Auto Financing Results

Principal / ConsumerXpress

“I have worked closely with Shoreline on some very critical campaigns. They work well with established companies, as well as early stage companies looking to develop their media strategies. Their data-driven digital media planning helped us exceed our customer acquisition goals. The Shoreline team members are exemplary media strategists and I am happy to recommend their services.”

Exemplary Media Strategists

Senior Vice President, Marketing

“Shoreline has been an absolute pleasure to work with since we started our national TV advertising campaign. The team is always available and extremely enthusiastic about helping our business grow while providing additional recommendations. Thank you for becoming a part of our team!”

Thank You!

Vice President of Marketing, Communications & Advertising

“I have had the pleasure of working with Shoreline for several years. As professionals, the work they put out is second to none.”

Incredible Work

Marketing Director

Company Facts

Digital Experience per Employee (in years)
Human Head Avg. Weight (lbs)
Age of Youngest Employee
Year Back the Future came out

The Shoreline Way

We believe in working for you and with you, as though we are in the same organization and you’re our leader. We respect everybody enough to be candid and honest. We have built a team that has experience in the areas that matter to clients. We have a knack for cutting through the B.S. in the space and level setting expectations and timeline.
Standing behind our work:

Our Employees

Casey Squier

Casey Squier

15 year veteran of the digital space with expertise in search, display, SEO, programmatic & mobile advertising. Holding leaderships positions in multiple agencies (NYSE: IPG, WPP) and start-ups, his foundation allows Shoreline a holistic perspective of the digital ad space. This fits perfectly in the collective where we don’t dive head first into one medium, but test across all channels to execute for our clients.



My Beliefs

No agency, regardless of what they claim, is really ahead of the digital game in every facet, at every moment. Trends rise, trends fall. Technology shifts, slow adapters disappear. Even the most groundbreaking concepts from today can – and probably will – be irrelevant within the next five years.

Anything is possible when you have vision, set goals, architect a plan, and execute passionately and with purpose. When it comes to growing your business and acquiring new clients via advertising, we can help you with any or all of the steps along the way.


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